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Perpetually

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Accessibility statement.

We want perpetually.app to be usable by as many people as possible. This statement describes our accessibility commitment, the standard we target, and what to do if you experience a barrier.

Our commitment

Perpetually Limited is committed to making perpetually.app accessible to everyone, regardless of disability, age, assistive technology, or circumstance. Accessibility is not an afterthought — it is built into how we design and develop the site from the outset.

While perpetually.app is a private sector website and is not legally required to comply with the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018, we voluntarily align our approach with those standards and with the Equality Act 2010, which requires service providers to make reasonable adjustments for disabled people.

Standards we target

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA across all pages of perpetually.app. WCAG 2.1 AA is the internationally recognised standard for web accessibility, covering four principles: that content must be Perceivable, Operable, Understandable, and Robust (POUR).

We also consider the guidance provided by the Equality Act 2010 and aim to go beyond the minimum where practically possible.

What we have done

The following measures have been taken to support accessibility on this site:

  • Semantic HTML. We use appropriate HTML elements — headings, landmarks, lists, buttons, links, and form elements — so that the page structure is meaningful and navigable with assistive technologies.
  • Skip to content link. A visually hidden "Skip to content" link is the first focusable element on every page and becomes visible on focus, allowing keyboard users to bypass the navigation.
  • Keyboard navigation. All interactive elements are reachable and operable by keyboard. Focus order follows a logical reading sequence.
  • Visible focus indicators. Focus states are clearly visible in both light and dark themes, meeting WCAG 2.1 AA contrast requirements.
  • Colour contrast. Text and interactive elements meet the WCAG 2.1 AA minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text and UI components, in both light and dark themes.
  • Colour not used alone as a cue. Meaning is never conveyed by colour alone; it is always supplemented by text, iconography, or other visual differentiation.
  • Reduced motion support. We respect the operating system's "reduce motion" preference via the CSS prefers-reduced-motion media query. Animated elements are disabled or significantly reduced for users who have opted into this setting.
  • Text alternatives for non-decorative images. Images that convey meaning have descriptive alt text. Purely decorative images are marked with alt="" so screen readers skip them.
  • ARIA roles and labels. We use ARIA attributes where HTML semantics alone are insufficient, including appropriate aria-label,aria-labelledby, and role attributes on complex UI components.
  • Responsive and zoom-friendly layout. The site layout adapts to different viewport sizes and remains functional at 200% browser zoom without horizontal scrolling or content being cut off.
  • Readable typography. Body text is set at a base size of 16px (1rem) with a comfortable line height. Font sizing uses relative units to respect user-configured browser font size preferences.

Third-party content and services

Intercom (live chat)

The live chat widget on this site is provided by Intercom. The accessibility of the Intercom widget is the responsibility of Intercom. While Intercom publishes its own accessibility conformance information, we cannot guarantee full WCAG 2.1 AA compliance of third-party widgets. If you experience difficulty using the Intercom chat widget, please contact us directly by email at hello@perpetually.app — we are happy to assist you through an alternative channel.

PostHog (analytics)

PostHog analytics scripts are loaded only with your consent and run entirely in the background. They do not produce visible UI elements and therefore do not present an accessibility barrier to users.

Embedded fonts

We use Geist (sans-serif), Instrument Serif (serif), and Geist Mono (monospace) typefaces loaded from our CDN. If these fail to load, the site falls back gracefully to system fonts that are equally readable.

Known limitations

We are not currently aware of any significant accessibility failures on perpetually.app. If you discover a barrier or believe a particular page or component falls short of WCAG 2.1 AA, please let us know (see Feedback and contact below) and we will investigate and prioritise a fix.

Assistive technology support

We aim to support the following assistive technology and browser combinations:

  • NVDA and JAWS with Chrome or Firefox on Windows.
  • VoiceOver with Safari on macOS and iOS.
  • TalkBack with Chrome on Android.
  • Dragon NaturallySpeaking for voice control on Windows.
  • Keyboard-only navigation on all major browsers.

If you use an assistive technology combination that is not listed and you experience a problem, please still report it — we will do our best to investigate and fix it.

Requesting content in an accessible format

If you need any information from perpetually.app in an alternative or accessible format — such as plain text, large print, or a more structured document — please contact us at hello@perpetually.app and tell us:

  • Which page or content you need.
  • The format that would work best for you.

We will consider your request and respond within 10 working days.

Feedback and contact

If you experience any difficulty using any part of perpetually.app, or if you believe a page does not meet WCAG 2.1 AA, we want to hear about it. Please contact us at:

We aim to acknowledge accessibility feedback within 5 working days and to provide a substantive response or fix within 20 working days. Where a fix requires more time, we will explain why and give an estimated timeline.

Enforcement

If you are disabled and you are not satisfied with our response to an accessibility complaint, you may contact the Equality Advisory and Support Service (EASS), which can advise on your rights under the Equality Act 2010 and help resolve disputes.

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Equality Act 2010 in Great Britain. The Equality Commission for Northern Ireland (ECNI) fulfils this role in Northern Ireland.

Last updated · 19 June 2026

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